The Men's Lifestyle Destination


Founded in 1906 by Pietro Dal Molin in Bassano del Grappa, iconic bike brand Wilier Triestina’s name is an acronym of the phrase: W I’Italia liberate e redenta. Long live Italy, liberated and redeemed. The company added ‘Triestina’ in order to support the call for the city of Trieste to be returned to Italy from the Austro-Hungarian empire. As you might expect from a company so entwined with il bel paese, Wilier’s bikes are unmistakenly Italian: beautifully crafted, brimming with passion and unapologetically fast.

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