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Nike iD gets augmented instore, but only for the Cortez, Air Max and LunarEpic Low
Going a step further than Nike iD’s online sneaker customization tool. Nike in conjunction with French technology company SmartPixels, has installed an augmented video-mapping device in a couple of Nike Stores in Paris. Customers in the Avenue des Champs-Élysées shop can customize sneaker colourways on a tablet attached to a video-mapping device, using the Nike iD online platform. The colours are then projected in real-time as they are selected by the tablet, onto whichever all-white sneaker model the customer places on the device. Currently, you can only customize Cortez, Air Max, and LunarEpic Low sneaker models instore, but Nike is looking to roll out the technology after a successful trial period.
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FROM THE DRAWING BOARD