The Men's Lifestyle Destination

Create A Nike iD

Redefine an icon & design your own one of a kind Nike sneakers online or instore

June 8, 2018
Words by Mr Francis Whitman
Photos by SmartPixels
Nike By You. Create Your Dream Sneakers With Nike iD UK - Nike iD Air Max 90 Trainer | SEIKK Magazine
Nike By You. Create Your Dream Sneakers With Nike iD UK - Paris Nike iD store | SEIKK Magazine

Nike iD gets augmented instore, but only for the Cortez, Air Max and LunarEpic Low

Going a step further than Nike iD’s online sneaker customization tool. Nike in conjunction with French technology company SmartPixels, has installed an augmented video-mapping device in a couple of Nike Stores in Paris. Customers in the Avenue des Champs-Élysées shop can customize sneaker colourways on a tablet attached to a video-mapping device, using the Nike iD online platform. The colours are then projected in real-time as they are selected by the tablet, onto whichever all-white sneaker model the customer places on the device. Currently, you can only customize Cortez, Air Max, and LunarEpic Low sneaker models instore, but Nike is looking to roll out the technology after a successful trial period.

Spark your creativity here today and create your own custom Nike iD shoe – delivered to your door in 3-5 weeks – from a full line of sneaker styles below.

Click the product names for a closer look, or use the link to shop all Nike.

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Mr Francis Whitman is a writer, photographer and surfer. When he’s not embarking on adventures around the world, he calls the Georgian city of Bath his home.

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