Read & Shop : The Summer Edition

Create A Nike iD

Redefine an icon & design your own one of a kind Nike sneakers online or instore with Nike iD.

Last updated July 12th, 2024
Words by Mr Francis Whitman
Photos by SmartPixels
Nike iD Air Max 90 Trainer - Nike By You. Create Your Dream Sneakers With Nike iD UK | SEIKK Magazine
Paris Nike iD store - Nike By You. Create Your Dream Sneakers With Nike iD UK | SEIKK Magazine

Nike iD gets augmented instore, but only for the Cortez, Air Max and LunarEpic Low

Design Your Ultimate Sneakers With Nike iD

Going a step further than Nike iD’s online sneaker customization tool. Nike in conjunction with French technology company SmartPixels, has installed an augmented video-mapping device in a couple of Nike Stores in Paris. Customers in the Avenue des Champs-Élysées shop can customize sneaker colourways on a tablet attached to a video-mapping device, using the Nike iD online platform. The colours are then projected in real-time as they are selected by the tablet, onto whichever all-white sneaker model the customer places on the device. Currently, you can only customize Cortez, Air Max, and LunarEpic Low sneaker models in-store, but Nike is looking to roll out the technology after a successful trial period.

Spark your creativity here today and create your own custom Nike iD shoe – delivered to your door in 3-5 weeks – from a full line of sneaker styles below.

Click the product names for a closer look, or use the link to shop all Nike.


From The Drawing Board

Mr Francis Whitman is a writer, photographer and surfer. When he’s not embarking on adventures around the world, he calls the Georgian city of Bath his home.

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