Nike Hyperadapt 1.0, Back To The Future
The first stride into the future of adaptive performance
Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it . . . We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.
The Nike HyperAdapt 1.0, showcases Nike’s latest platform breakthrough called adaptive lacing. Designed for explicitly for movement the sneaker challenges the traditional understanding of fit, proposing the ultimate solution to personal lacing and tension preferences. In short, the shoes will automatically tighten to your individual preference the moment you step in, then there are two buttons on the side to loosen or tighten further. The HyperAdapt is the second step into adaptive performance and ‘Back To The Future’ following the NIKE Mag limited edition earlier this year, confining loose lacing is a thing of the past.
The first generation of the HyperAdapt 1.0 will be available from NIKE.com and the NIKE+ APP in early 2017.
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