The Men's Lifestyle Destination

Sustainable Clothing Brand : WAWWA

Sustainable clothing brand WAWWA urge us to act ‘Before The Water Gets Too High’

June 4, 2019
Words by Brit Seaton
Photos by WAWWA
Sustainable Clothing Brand WAWWA : Beach Location With Chairs UK | SEIKK Magazine
Sustainable Clothing Brand WAWWA : Beach Sea Tee & Backpack UK | SEIKK Magazine


For WAWWA co-founders and brothers Sean and Andy, it’s not an urban myth that
producing fast fashion continues to impact the environment. So the UK-based
sustainable clothing brand are running things softer and slower, committed to using
organic and recycled fabrics to put the earth and its inhabitants first.

Designed and sampled in-house by their small team, WAWWA ’s freshly-launched SS19 campaign ‘Before The Water Gets Too High’ marks their first cut and sew collection, and a not-so-subtle message about the reality of our effect on the planet.

Shot on location by the sea, the campaign for ‘Before The Water Gets Too High’ is a
journey through sandy shores, focusing on the connection between nature and
humankind. Amid ocean-blue hues, it’s a fitting place to reflect on shifting currents and rising waters, as detailed in the hand-drawn graphics of WAWWA ’s t-shirts and hoody.

Made with organic cotton, the collection also features an overshirt, dip dyed and rugby-style sweatshirts, and selection of sustainable fashion accessories. WAWWA have also created a recycled tote bag made with plastic salvaged from the sea, and a black 5 panel hat as part of their 1+1 collection — for every item purchased, another is donated to someone less fortunate.

WAWWA are showing us how sustainability in action can be done.

Their made-to-last outdoor wear designs, united with recycled fashion materials, are consciously created to maximise durability and minimise waste. And behind the scenes, WAWWA continue to blaze a trail for conscious fashion. Not only are they a living wage employer and PETA-approved as vegan, WAWWA are making sure to work with eco-friendly factories, including a family-run business in Portugal and a fair trade factory in India, powered by renewable wind and solar energy. The rest of their work is located in the heart of Manchester, at a 200-year-old cotton mill to be precise, which is pretty well-suited for a company working to restore a time when fashion wasn’t so fast.

In an age of over-production and consumption, WAWWA ’s message couldn’t be clearer: now is the time to act.

Sustainable Clothing Brand WAWWA : Sand Dunes Tee & Hoody Beach Walk UK | SEIKK Magazine

Sean Recommends

Netflix Series: So many to potentially choose from. Everyone knows the main ones, but one that doesn’t get enough attention is Bojack Horseman. Great show about loads of themes, but slightly bleak.

Work Music: Four Tet or Nils Frahm are both perfect to concentrate to. Failing that some dirty techno.

Book To Read: Favourite books of all time have got to be ‘His Dark Materials’ trilogy by Phillip Pullman. Far too dark to be a childrens book and has wonderful themes in it, plus soon to be turned into a TV show by the almighty HBO.

Instagram To Follow: Existential Simpsons. If you’re a Simpsons fan that is…

Lesser-Known App: Lichess for online chess against real people. Super addictive though…

Late Night Gas Station Purchase: Apart from beer? Whisky.

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Brit Seaton is a writer and editor for art, design and culture. She is currently based in Mannheim, Germany und sie kann Deutsch.

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