Sustainable Clothing Brand : WAWWA
Sustainable clothing brand WAWWA urge us to act ‘Before The Water Gets Too High’
PRESENTED BY WAWWA
For WAWWA co-founders and brothers Sean and Andy, it’s not an urban myth that
producing fast fashion continues to impact the environment. So the UK-based
sustainable clothing brand are running things softer and slower, committed to using
organic and recycled fabrics to put the earth and its inhabitants first.
Designed and sampled in-house by their small team, WAWWA ’s campaign ‘Before The Water Gets Too High’ marks their first cut and sew collection, and a not-so-subtle message about the reality of our effect on the planet.
Shot on location by the sea, the campaign for ‘Before The Water Gets Too High’ is a
journey through sandy shores, focusing on the connection between nature and
humankind. Amid ocean-blue hues, it’s a fitting place to reflect on shifting currents and rising waters, as detailed in the hand-drawn graphics of WAWWA ’s t-shirts and hoody.
Made with organic cotton, the collection also features an overshirt, dip dyed and rugby-style sweatshirts, and selection of sustainable fashion accessories. WAWWA have also created a recycled tote bag made with plastic salvaged from the sea, and a black 5 panel hat as part of their 1+1 collection — for every item purchased, another is donated to someone less fortunate.
WAWWA are showing us how sustainability in action can be done.
Their made-to-last outdoor wear designs, united with recycled fashion materials, are consciously created to maximise durability and minimise waste. And behind the scenes, WAWWA continues to blaze a trail for conscious fashion. Not only are they a living wage employer and PETA-approved as vegan, WAWWA are making sure to work with eco-friendly factories, including a family-run business in Portugal and a fair trade factory in India, powered by renewable wind and solar energy. The rest of their work is located in the heart of Manchester, at a 200-year-old cotton mill to be precise, which is pretty well-suited for a company working to restore a time when fashion wasn’t so fast.
In an age of over-production and consumption, WAWWA ’s message couldn’t be clearer: now is the time to act.
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SUSTAINABLE FIELD WEAR